Privacy Policy

Privacy Policy

Welcome to Trustella. Protecting your privacy is our top priority. This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit or make a purchase from our website, in full compliance with GDPR, CCPA, and global privacy standards.

1. Information We Collect

We collect data to improve your shopping experience and maintain compliance with legal obligations. This includes:

  • Personal Information: Name, address, email, phone number, billing details.
  • Technical Data: IP address, device information, browser type, and cookies.
  • Behavioral Data: Browsing history, product interactions, and AI-generated personalization metrics.

2. How We Use Your Data

Your information is used only for legitimate business purposes, including:

  • Processing and delivering your orders
  • Improving website functionality and security
  • Personalized recommendations using AI-based analytics
  • Fraud prevention and transaction verification
  • Marketing, if you have provided consent

3. AI & Automated Decision-Making

Our store may use AI algorithms to personalize your experience, suggest products, and detect fraud. All AI-driven processes are transparent, non-intrusive, and fully GDPR-compliant. You can opt out of AI personalization at any time in your Cookie Preferences.

4. Data Sharing & Third Parties

We share data only with trusted partners such as:

  • Payment processors (e.g., Shopify Payments, PayPal)
  • Shipping carriers (e.g., DHL, UPS)
  • Analytics providers (e.g., Google Analytics)
  • Advertising platforms (e.g., Meta, Google Ads) with user consent

We never sell or rent your personal data.

5. GDPR and CCPA Rights

Under GDPR (EU) and CCPA (California), you have the right to:

  • Access, correct, or delete your data
  • Withdraw consent at any time
  • Request data portability
  • Object to data processing for marketing purposes

6. Data Security

We use industry-standard encryption, SSL security, firewalls, and access controls to protect all personal data. Regular audits and AI-based threat detection systems monitor for unusual activity.

7. Data Retention

We retain your data only as long as necessary for legal, accounting, or operational purposes. Once no longer needed, your data is securely deleted.

8. International Data Transfers

If you are located outside the EU, your information may be transferred securely to servers located in compliant jurisdictions, following EU–US Data Privacy Framework principles.

9. Cookies & Tracking Technologies

Cookies help us enhance your shopping experience and enable personalized AI features. You can manage your cookie settings here.

10. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in law or our practices. Updates will be posted on this page with a revised “Last Updated” date.

11. Contact Us

If you have any questions or privacy-related requests, please contact us at:

📧 Email: privacy@trustella.eu
🏢 Address: Heinersdorfer Str. 25, Schwedt/Oder, 15303, Germany.

Last Updated: 27.09.2025